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Un Nuevo Bosque

Un Nuevo Bosque is the biggest ecological campaign in Mexico. It is a reforestation movement driven by TV Azteca and Grupo Salinas that calls thousands of people annually to contribute to tree plantations all over the country.

The campaign gathers thousands of families under the strong conviction that every tree that is planed is a closer step towards a better future. This way, Grupo Salinas contributes and reinforces its commitment to the environment; certain that protecting our resources improves our quality of life.

The campaign was created in 2002 with the initiative of the local television of TV Azteca in Jalisco, which, in cooperation with the National Forestry Commission and local municipalities, achieved to plant in just one day, more than 115 thousand trees with the help of thousands of volunteers.

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