logo jugueton


Juguetón is a campaign focused in the collection, donation and distribution of toys for children in vulnerable situations. It first emerged in December of 1994 when the show "“"A quien corresponda" received a letter from Cocomatepec, Veracruz, written by two girls, Esther and Libertad, who asked for help because their grandmother had told them that the Three Kings were not leaving presents for them on the 6th of January.

The petition was answered by Jorge Gerralda, who immediately commissioned part of his team to go to the girl's house to give them presents in name of Melchor, Gaspar and Balthazar. This event planted the seed that the following year would become the first Juguetón.

It is currently the biggest toy collection and delivery campaign in the world. In its more than twenty years of history, it has achieved to raise and deliver in Mexico, the United States and Central America, more than 188 million toys that have been donated by companies, public viewers and institutions concerned by the children’s wellbeing.

Official website:

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